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Frugi was born. Or rather, ’Cut4cloth’ was born, as that was our name back then. Frugi started life as a ‘Eureka’ moment when founders Lucy and Kurt struggled to find clothing to fit over their son’s cloth-nappied bum.

Now they design  soft, Organic, fun and bright clothing. Designed to last with plenty of room to run and jump!! They have a story to tell and a mission to accomplish- to show that superb design, great ethics and passionate people can help to change the world! Frugi only use organic cotton grown by farmers they trust, the outerwear is made from recycled plastic bottles. 

And if we couldn’t love them more, they also give 1% of there turnover to charity!!!